Branding, website, and package design for Great Grub Camp Food and Great Grub Home Cooking, an all-natural line of dried mixes for easy stovetop cooking. Vehicle-based campers (tent camping, RVs, trailers, cabins) and easy home cooking were the target market. A clean white background was chosen in order to more clearly set the products apart from traditional back-packing food packaging (which it was often confused with), and to communicate their high level of quality and tastiness.